Did my title get your attention? What if I said "The United States Declares War on the Moon" or "All your Horoscopes to be Destroyed by NASA?" In the news industry an exciting pitch in your title can mean the difference in readership in the thousands or even hundreds of thousands, so there is big business in coaxing you to read with an exciting, but not quite true title.

Everywhere you look today in the mainstream media you see "NASA to Bomb the Moon." For months now I have seen the media and anti-science bloggers putting an edgy spin on the NASA LCROSS mission to bring out people's most negative views of a vital and exciting Space Science experiment. There are a lot of people with very self-interested motives creating a nasty spin of mis-information about this event. I'm happy to say today there are some terrific space journalists and educators doing their best to help get the truth out.

My work this week has been an effort to create a multi-user social networking blog site which integrates media from other social networks like Twitter, YouTube and Flickr. With so many of us maintaining individual blogs, websites, news feeds, Myspace pages, and now personal radio and TV broadcast stations it can be a rough haul to try to stay on top of all your incoming and published content.

I have been working on creating the technology behind my version of an "aficionado website" The site is like a supremely enhanced blog that includes newsfeeds, affiliate marketing sales, adsense advertising, link directories, embedded graphics, video and flash, and tight integration with social media like Twitter and Facebook. I launched http://FoundOnMars.com last month and I am now working daily to add the remainder of planned content and features that allow me to have the most exciting and complete resource about the current exploration of Mars.

In 1986, Peter Davies was on holiday in Kenya after graduating from Northwestern University . On a hike through the bush, he came across a young bull elephant standing with one leg raised in the air.

The elephant seemed distressed, so Peter approached it very carefully. He got down on one knee, inspected the elephants foot, and found a large piece of wood deeply embedded in it. As carefully and as gently as he could, Peter worked the wood out with his knife, after which the elephant gingerly put down its foot.